Overview

Gannett Peak Sports is a small bike, ski, and specialty sport shop in Lander, Wyoming. An ownership change in Fall 2013 prompted the owner to seek out a new identity and website that aligned with the new goals and vision of the shop. The concept of this logo was to emphasize the store's namesake, Gannett Peak, while incorporating the largest component of the business—biking. By focusing on the geography of the namesake and incorporating a subtle bike gear component, we allow the business room to grow well into the future as well as accurately show at a glance the primary role of the business. The mountain component not only emphasizes the geography of the name, but also provides subtle hints as to the other sports that this business serves, such as skiing. 

In Spring 2019, the business bought a historic building in downtown Lander and renovated that building. Throughout the remodel, I consulted and helped provide vision for the brand, created the signage on the outside of the building, provided paint colors, and created new assets to extend the brand for its new space and evolved vision.

After the roll-out of the new identity in 2014, Gannett Peak Sports experienced a 15% increase in overall revenue, which was maintained each year (2014-2018). From the remodel in 2019, they have experienced a 20% increase in revenue from their 2014-2018 levels and a 30% increase from their pre-2014 revenue values.

Thanks for checking out this project! Check out the live Gannett Peak Sports site here.