Hi, I’m Samantha Pede—but please call me Sam. I’m a Staff-level product designer with over a decade of experience leading user experience, interface design, and user research across fast-moving teams. I now work independently with startups and enterprises as a freelance and consulting partner — helping them design intuitive, scalable products that solve real problems for real people.

Over the past 10+ years, I’ve worked with startups and enterprise organizations across a range of industries. Most recently, I spent 4+ years at Shopify as a lead designer in the logistics space, designing complex systems across Inventory, Fulfillment, and Shipping. I’m particularly proud of leading the design and execution of a CEO-sponsored initiative — collaborating directly with Shopify’s senior leadership to bring a bold new fulfillment vision to life. That work was approved for build and is expected to transform how merchants fulfill orders at scale.

I bring a mix of strategic thinking and hands-on execution to every engagement. I’m most effective when I’m helping product teams move fast while staying focused on what matters. My strengths include:

• Leading teams, projects, and full design cycles

• Rapid iteration using the right fidelity at the right time

• Turning research and data into clear, user-centered product experiences

• Balancing user needs with business goals

• Working closely with PMs and engineers to ship smart, scalable solutions

• Communicating clearly and keeping stakeholders aligned

Design, for me, is about clarity, momentum, and impact. I thrive in environments where I can help shape the big picture — while sweating the details that make an experience truly work.

Outside of work, I live with my family in Wyoming, where we explore the mountains, remodel our 100-year-old home, and run a local bike and ski shop. I’m happiest outdoors, creating in the kitchen, or riding bikes with my husband and two sons.