Overview

I created this tea package design in order to make a brand extension for Celestial Seasonings that would allow them to extend their market reach to a new type of customer that is more conscientious and focused on quality ingredients, exotic flavors, and the health benefits of the tea that they are consuming.

This tea line features their organic, 100% natural, unbleached tea with fair-traded ingredients from around the world. There are four types of teas available in this line including Energizing, Calming, Wellness, and Sleepytime. Each type has a different color focused on evoking a feeling and mood that aids in the customers experience. Each type also has a unique quote from buddha and unique flavors. The quotes are used in order to aid in the "feel good" experience with the packaging.