I designed this logo for Amy Quint who started Amy's Little Bakery in Cedar Rapids, Iowa in June 2014.
Amy pinpointed down-to-earth, 30- to 40-year-old women as her target audience and we created her brand package with that audience in mind. We used pink colors in order to convey the sweetness of the products she offers as well as to make the logo approachable. The softness and playfulness of the logo represents Amy's fun and kind personality.
Amy's Little Bakery business has grown 175% in the last year from a small side endeavor to a full-time business. She is currently struggling to keep up with demand.